TAKORADI TECHNICAL UNIVERSITY
DEPARTMENT OF GRAPHIC DESIGN
Advertising & Packaging
Explore brand identity, packaging systems and visual communication that help products, services and organizations communicate clearly and consistently.
Develop creative and practical approaches to branding and packaging through research, concept development, visual systems and presentation.
Brand Thinking
Explore audiences, positioning, purpose and visual direction to develop meaningful brand ideas.
Packaging Systems
Develop structures, labels and packaging solutions that support communication and presentation.
Brand Identity Focus
Build cohesive identities through typography, colour, imagery, layout and repeated visual systems.
ABOUT THE PROGRAMME
Research. Express.
Communicate.
Branding & Packaging develops your ability to organize ideas, shape messages and communicate through typography, imagery, layout and visual storytelling.
Students develop ideas through research, sketching, concept development, identity design, packaging exploration and presentation.
The focus is on creating clear, consistent and purposeful visual systems that can work across different applications.
Brand identity systems, logos, typography, colour and tone of voice.
Packaging structures, labels, materials and mockup development.
Visual systems and guidelines for consistent brand communication.
Applications across print, digital, retail and presentation contexts.
What You’ll Research
WHAT YOU’LL LEARN
Key Learning Areas
& Focus
Brand Identity & Layout Design
Define clear, intuitive and visually consistent interfaces for web and mobile experiences.
Packaging Systems & Labels
Research user flows, wireframes, prototypes and interaction patterns that support effective digital experiences.
Presentation & Application & Image-Making
Apply identity systems across print, digital and physical touchpoints and present design concepts through mockups and visual storytelling.
YOUR DESIGN JOURNEY
How You’ll Learn & Grow
01
Research
Understand the audience, context, purpose and communication problem.
02
Define
Clarify the brand direction, positioning, personality and visual approach.
03
Design
Develop identity concepts, packaging systems and visual applications.
04
Refine
Use critique and feedback to improve clarity, consistency and presentation.
Turn Ideas into Branding & Packaging.
Research how Branding & Packaging helps students develop strong design thinking, visual storytelling and practical communication skills.
